The emails specifically call out a few updates to the Instagram Brand Guidelines that restrict the use of things like logos and the full ‘Instagram’ name. Now, they’re even more specific. An email sent to the Luxogram team, for instance, reads as follows (emphasis ours).
We appreciate your interest in developing products that help people share with Instagram. While we encourage developers to build great apps with Instagram, we cannot allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us.
As we hope you can appreciate, protection of its well-known trademarks is very important to Instagram. For example, it has always been against our guidelines to use a name that sounds or looks like “Instagram” or copies the look and feel of our application. Similarly, as we have clarified in the new guidelines, use of “INSTA” and “GRAM” for an application that works with Instagram is harmful to the Instagram brand. It is important that you develop your own distinctive branding for your applications, and use Instagram’s trademarks only as specifically authorized under our policies. aha
The two new points that Instagram indicates that Luxogram is treading on are the fact that it uses ‘gram’ in its name, and that (a highly customized variant of) the camera logo is being used. Instagram notes that a response to the email is expected within 48 hours and that a ‘reasonable period’ will be provided to fix these items.
